SEO For Your Bitcoin Project

I hate the word SEO. It’s become a loaded word beyond what SEO is. What SEO practitioners mean when they talk SEO and what most users consider SEO are two different things. I noticed more and more as I talked with Bitcoin Devs and Bitcoin project leaders. What they were really seeking was Bitcoin Web Marketing. Web Marketing (or Online Marketing) is an all encompassing way to Bitcoin Project noticed in search engines, to drive traffic, to increase awareness. What in essence, some see as only pure SEO.

The Bitcoin Business Marketplace for SEO

The website businesses built around Bitcoins are no different than any other in terms of SEO. The difference I have noticed is the individuals running these projects usually have more technical know how, but when it comes to the softer side of ranking in Google or Bing, this is something they have largely ignored. I can’t really blame them as enough SEO’s have made that words almost synonymous with nefarious plans full of keyword stuffing and spam. As much as SEO might be distasteful, though, as the Bitcoin market heats up ranking in search becomes more and more important.

So what is good SEO for Bitcoin Projects?

SEO, honestly is more than stuffing a page with keywords. For example, sure it would be easy to fill this page with terms such as “Bitcoin SEO” or “Bitcoin Online Marketing” with a link. It does work in some case, but that does nothing if I had no substance. It’s about building great content, trust, and something users want to share with one another. That’s where the power of social media for example lies. It’s also about measuring goals and achieving success.

Power of Sharing for Bitcoins Websites

Imagine you have a great website with amazing graphics or content. Or you offer a Bitcoin service making it the greatest Bitcoin site ever, but if no one cares to share it, who cares. Integrating social is important if nothing less allowing people to tell others about a “Great Bitcoin Site”. Remember the Bitcoin Talk forum is a great place to start, but to sustain growth you need to make others want to share to their social graph.

Measuring Real Sucess for Bitcoin SEO and Marketing

Not only does SEO and marketing matter for your Bitcoin project, but so do Analytics. Anyone who is trying to sell you a web marketing project or SEO plan and will not talk analytics is someone who should scare you. If they are afraid to measure objectives or goals of your site, it means they don’t have confidence in their abilities. Analytics is the main way to track the success, but more importantly the way to see patterns to increase business. If you have a site related to Bitcoins and your goal is email signups or maybe it’s a game of chance, how can you succeeded if you don’t set benchmarks. With Analytics we can examine how long users spend on a page, what actions/activities lead to successful goals, we can see if buying ads really leads to positive actions on your Bitcoin project or does it just lead to a lot of tire kicking.

Time for your Bitcoin Success

If you have a project that is using Bitcoins please head to mark8t.com and sign up for a free consultation. We will work with you to build a custom solution to take your Bitcoin Business to the next level. Your success is our success, so lets make it happen togther.

A new direction

Today is an exciting day for Mark8t. We have transformed ourselves to serve a new and exciting niche. Bitcoins are a new type of digital currency and right now there are many projects that are being launched that need web marketing help. If you are not sure what Bitcoins are or want to learn more, check out https://www.weusecoins.com/en/.

What we offer?

What has been lacking, it seems from lots of these projects are experienced marketers who can help development teams with their needs beyond posting about their business in the Bitcointalk Forum. In an effort to be at the forefront of the new trend, Mark8t is now offering a wide range of services from SEO, SEM and even Analytics assistance for Bitcoin projects that need help.

What next?

We have relaunched ourselves at www.mark8t.com, so just come on by and fill in the form to tell us how we can help your Bitcoin project. We are also able and willing to help small business that want to learn about Bitcoins, how to accept them from their customers and how to convert them into their local currency.

I know it’s been a while, but I have in mind some things I want to try here….I guess you can call it a relaunch. One of the first steps, is I am preemptively ending my links to Google Feedburner–and killing all links into Google Reader. Please update your listing to use our feed directlyhttp://blog.mark8t.com/feed. I really feel in the next little while that Google will shut it down, and I want to make sure when I do finish the relaunch, you still get all what you like about this blog! I should add, if you are interested in Analytics, you should check out what I have going over at http://www.statstory.com. There is tons of great stuff about using Analytics and your website.

Recently I have been focused on analytics and posting over at Statstory.com. I guess that’s what happens when your time and energy are focused on the topic of Analytics. Nevertheless, for those of you using Magento, I wanted to advise that I did release a new add-on, that can help you get Piwik Ecommerce data populated from your Magento 1.7 install. It’s free and can be downloaded here. Get more details, including a tutorial video at StatStory.com.

The buzz right now, as you may have heard is “Big Data”, but there is still plenty to be done with small data. One of these is weather. If your business has anything to do with weather, even tangentially you need to check out this new free tool from Weather Underground. As MarketingLand noted :”Weather Underground has launched what may be the first of its kind — a tool that lets marketers track sales against local weather conditions.”

This is just only scratching the surface of a whole slew of tools, as their press release notes, for businesses to tap into weather data: The “ Sales Tracker“ tool is part of a new Business Center on wunderground.com that provides businesses with a whole suite of weather tools and services that leverage weather data to enhance operation and marketing strategies”.

The Sales Tracker tool is very easy to use.  All you need to do us enter a location (yes it’s worldwide info) along with a date range to instantly download a spreadsheet of historical weather data. You can then input corresponding sales data. You will then be presented with graphs that illustrate how your sales data fared/compares to the corresponding weather variables such as  temperatures, precipitation and dew point. It also helps you with future business, by comparing the current five-day forecast with historical temperatures, which may help some businesses identify business opportunities.

As a data geek, I can see hundreds of ways a business can use this data. Imagine quantifying how many more beers a ballpark sells per 1 degree of difference or how many cones of ice cream is sold? What about how many umbrella’s a store sells on a wet day? The applications are truly endless–and now you can also figure out how many umbrellas you sell when it rains…