I hate the word SEO. It’s become a loaded word beyond what SEO is. What SEO practitioners mean when they talk SEO and what most users consider SEO are two different things. I noticed more and more as I talked with Bitcoin Devs and Bitcoin project leaders. What they were really seeking was Bitcoin Web Marketing. Web Marketing (or Online Marketing) is an all encompassing way to Bitcoin Project noticed in search engines, to drive traffic, to increase awareness. What in essence, some see as only pure SEO.
The Bitcoin Business Marketplace for SEO
The website businesses built around Bitcoins are no different than any other in terms of SEO. The difference I have noticed is the individuals running these projects usually have more technical know how, but when it comes to the softer side of ranking in Google or Bing, this is something they have largely ignored. I can’t really blame them as enough SEO’s have made that words almost synonymous with nefarious plans full of keyword stuffing and spam. As much as SEO might be distasteful, though, as the Bitcoin market heats up ranking in search becomes more and more important.
So what is good SEO for Bitcoin Projects?
SEO, honestly is more than stuffing a page with keywords. For example, sure it would be easy to fill this page with terms such as “Bitcoin SEO” or “Bitcoin Online Marketing” with a link. It does work in some case, but that does nothing if I had no substance. It’s about building great content, trust, and something users want to share with one another. That’s where the power of social media for example lies. It’s also about measuring goals and achieving success.
Power of Sharing for Bitcoins Websites
Imagine you have a great website with amazing graphics or content. Or you offer a Bitcoin service making it the greatest Bitcoin site ever, but if no one cares to share it, who cares. Integrating social is important if nothing less allowing people to tell others about a “Great Bitcoin Site”. Remember the Bitcoin Talk forum is a great place to start, but to sustain growth you need to make others want to share to their social graph.
Measuring Real Sucess for Bitcoin SEO and Marketing
Not only does SEO and marketing matter for your Bitcoin project, but so do Analytics. Anyone who is trying to sell you a web marketing project or SEO plan and will not talk analytics is someone who should scare you. If they are afraid to measure objectives or goals of your site, it means they don’t have confidence in their abilities. Analytics is the main way to track the success, but more importantly the way to see patterns to increase business. If you have a site related to Bitcoins and your goal is email signups or maybe it’s a game of chance, how can you succeeded if you don’t set benchmarks. With Analytics we can examine how long users spend on a page, what actions/activities lead to successful goals, we can see if buying ads really leads to positive actions on your Bitcoin project or does it just lead to a lot of tire kicking.
Time for your Bitcoin Success
If you have a project that is using Bitcoins please head to mark8t.com and sign up for a free consultation. We will work with you to build a custom solution to take your Bitcoin Business to the next level. Your success is our success, so lets make it happen togther.
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