Real AdBlock For Chrome

Let us first say, we did not create the below AdBlock Plugin. It was scripted by Paul Fox. We have “tweaked” it to make it work easier in Google Chrome. Why you ask? Because for us, Google Chrome, is an exciting new browser and we campaign for responsible web marketing and advertising. Should you design properly, most user will have no need to block your ads because they will be unobtrusive. So on with the plug-in. The easiest way to install the AdBlock Plugin is to drag this link AdBlock to the bookmarks toolbar of your Chrome browser. You can find it by hitting Ctrl + B. When done it should look such as below:

AdBlock For Google Chrome

This is a true Adblock for Chrome the way it should be. The way this bookmarklet works is simple. When you arrive at an unfriendly ad site you can terminate all ads by clicking the bookmarklet. All ads will be hidden. We remind you, many sites (even our own) are monetized by Ads, so it is a major decision to hide ads. Nevertheless, we know that there are sites where adverts are abusive to visitors trying to find real content. We do not promote this behaviour. We also like this implementation, because the user still needs the page to load first, so they will still see ads (not blocked outright). Only then can a user make a decision to hide ads. To see ads again, the user just needs to reload the page. Using this plug-in is no different then muting the TV during an annoying commercial.

We also find this solution much better than the AdBlock plug-in in Mozilla and thier permutations which are much more draconian. The way those plugins work, all sites are blocked right off the bat and treated the same. Furthermore, a user might even forget to turn it off on sites they really want to support with ad revenue. We have also offered this plug-in here so Web Marketers can know what is out there and tweak their designs to ensure they can work with it. Adblock is one of the major additions those using Google Chrome have been clamoring for and don’t kid yourself, it will come soon enough. You might as well be ready for it in your designs now. How can you? Earlier we have covered a possible counter to the Adblock phenomenon (with a friendly solution). We recommend loading Google Chrome with our Adblock and see how your site can/will be affected. Remember, there is a reason AdBlock is one of the most popular add-ons for Mozilla. We, as web marketers, should be at the front of promoting responsible online advertising and ensuring our sites reflect it in the design.

Adrian Speyer

About The Author: Adrian has over 12 years experience in Digital Marketing and Analytics. He currently works as a Marketing Manager at Vanilla Forums, a modern forum software platform that allows clients to connect and engage their communities and customers. He lives and works in Montreal.

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