Google Tests New Search Result Model- Major Change to Google SEO

google-newsearch-barGoogle is experimenting with a new search option. It’s actually quite interesting in that it could revolutionize the way Google SEO is practiced. The new Google Search Engine and the experiment is covered in length over at Google Blogoscoped. Here’s the Coles notes version. Google realizes that there is tons of information in their index, and its hard to find what you want. With this new iteration of the search engine people can now filter their results to really get to what they want faster. You can filter to show only recent results, only videos, only forum entries, or only reviews. You can sort by relevance, or by date, and you can only show results from time ranges like the past 24 hours or the past week. You can opt to receive longer snippets of text, and thumbnails. There’s also a timeline feature, search suggestions and even a graphical flash based results called “The Wheel”. And there is also a quick way for you to access the experiment (even if you’re not invited). Just follow these steps. First you must use Google Chrome. Next just drag this link -> Google Search V3.0 to your bookmark bar. Make sure you are signed out of your Google Account. Now all you need to do is go to and click the button. Head back to and then you will be able to access the experimental new search. You will notice a new option bar (as below) and when you choose to “show options” you will see the menu (like the one to the left).
Google newsearch show options
So how will this affect Google SEO? It basically means, there will be all kinds of new variables put into the mix. Fresh content will be king. We can’t really blame Google, can we? One of the things that always frustrates me (and I’m sure you) is that when I search, the results are too many and unfiltered. In many cases, you find results that meet your keywords but the information was woefully out-dated or misleading. Another new trend will be the importance of not only relying solely on your websites, but having fresh content using multiple sources (forums, reviews, videos and more) As a user, I think there is lot to be excited about. As a search engine optimizer (and e-marketer), it’s a serious and new challenge. Now is the time to start experimenting and tinkering. It’s never to early to get a head start on the competition and to find the best ways to work within the new system. What are you thoughts on the new (potential) version of Google Search?

Adrian Speyer

About The Author: Adrian has over 12 years experience in Digital Marketing and Analytics. He currently works as a Marketing Manager at Vanilla Forums, a modern forum software platform that allows clients to connect and engage their communities and customers. He lives and works in Montreal.

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