Strong Start for Bing: Yahoo! and Google Lose Share
Yes we know its early, but congrats to the team at Bing.com. Even though Bing.com is not even 1 week old, it is already off to a strong start. According to the latest stats from Statcounter.com, Bing is now the number 2 search engine in America with 16.2% share. Google still is over 70% and Yahoo is third at 10%.
Pre-Bing, the Windows Live search was 6% share, Yahoo was a solid 13-14% and Google rarely went below 75%. A note about the Statcounter stats, because they seem to me the most accurate. Data ise based on aggregate data collected by StatCounter on a sample exceeding 4 billion pageviews per month collected from across the StatCounter network of more than 3 million websites.
The real question for Microsoft and the Bing.com project is will users keep coming back? Simply put can Bing.com get brand stickiness? I think the idea of Bing as Google killer is fantastical and thankfully it is not being thrown around in the media the way it was with Cuil.com. Furthermore, Google is not a vulnerable target, As an article in AdAge recently noted about a Google study: “Google has conducted internal tests, according to ‘people familiar with them, in which the company put its logo and treatment on another engine’s search results. Users still prefer the results with the Google logo, even if they’re not Google results.” There would need to be a fundamental change of users habits,and this doe snot happen over-night. I think Yahoo! should be much more concerned, I also think its good to hear the Microsoft be realists about their efforts in the Search Engine wars. As Steve Ballmer recently noted at the D7 conference ” [Bing]differentiates itself from Google. It might not appeal to everyone, but if it appeals to 20 percent of them, that’s a success.”
The real trick will be to see if the Bing 80 Million advertising campaign can solidify their spot as the 2nd most popular search engine and in the process, make some people change their Google only habit. Truthfully, the real goal is to create competition. Michael Arrington sums it up best : “whether Microsoft ultimately succeeds or not in ‘winning’ the search war, the competition is very good for the rest of the Internet. Google needs to be pushed to try innovating new things. And search marketing competition will ensure that Google doesn’t get too greedy. We don’t need Microsoft to win, but we do need to avoid a world with just one search engine that matters. Maybe Microsoft can win that lesser war, at least.”Print This Post