Google Chrome OS

google chrome osWhile there are already lots of opinions on the recent announcement by Google and their latest project Google Chrome OS,  we thought we would share our opinion as well. First off, for those that are not aware, Google Chrome OS, is basically a word play on the current Google Chrome Browser. Google Chrome OS, will be a new operating system competing with Microsoft Windows based on top of  what is a called a Linux kernel and will be available for the public in the second half of 2010. Now for the real techie this means something, but what does it mean to you, the average user. Basically, there has always been competition with Microsoft’s OS from Linux based OS’s, the difference is they never had the Google Brand to worry about. As we have seen from Microsoft’s attempt at search (Bing), the Google Brand is now more valuable than the actual product.  Google Chrome OS will be a serious competitor to both Microsoft and Linux based OS’s. Where the average user would not be comfortable with installing Ubuntu, users will be more at ease with brand like Google. Not only this, Google seems to use what we believe to be a key philosophy: focus on average user. In this view Google Chrome OS is being built  with the average user who wants to surf the web, read emails, and write the occasional word document. In other words, not the graphic designer or the gamer. Furthermore, being that Google Chrome OS will be free and open source, there will be a large community to support it. In the future, I would not be surprised to see a split between Work OS (being Microsoft Windows) and Personal OS (Google Chrome OS).

So what about the marketing aspects? It’s to hard to say without seeing the finished product, but we wanted to focus on this comment from Google: “For application developers, the web is the platform. All web-based applications will automatically work and new applications can be written using your favorite web technologies. And of course, these apps will run not only on Google Chrome OS, but on any standards-based browser on Windows, Mac and Linux thereby giving developers the largest user base of any platform.” Basically this means you can embed applications into an OS easier then ever before. With simple PHP, ASP or another language you can engage your customers with an ease you never thought possible. The real test will be the penetration rate of the Google OS, beyond early adopters and tech-heads. We will monitor the growth of Google Chrome OS and comment as necessary on where we think there are marketing opportunities for our readers.

Adrian Speyer

About The Author: Adrian has over 12 years experience in Digital Marketing and Analytics. He currently works as a Marketing Manager at Vanilla Forums, a modern forum software platform that allows clients to connect and engage their communities and customers. He lives and works in Montreal.

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