Google Analytics Annouces Improvements

Google Analytics LogoA couple of weeks ago Google announced some additions/changes to Google Analytics. If heard about it, or were unsure what it all meant, we hope to add some clarity.

More Goals, More Defined: Before you were only able to track four goals, and only by URL destination. now you can track up to twenty and they added the ability to  set thresholds for Time on Site and Pages per Visit. What does this mean? If you have an e-commerce site you normally would track new registrations, subscriptions, add to cart, and purchases. All four goals would be used.  Now with twenty you could track more  pages (maybe promotions of the day, that then lead to buying). As well, you now could keep track of how many customers spend time searching on your site, reading content, etc. In short, you can easily measure site engagement. Need motre? Google has a good video on Goal Setting.

How Many Mobile Visitors?: It’s easy to forget that there are other mobile devices beyond the iPhone, but there are. Most of them do not run JavaScript when visiting your pages, which mean you could have hundreds of visitors coming from mobile devices you were never accounting for. This is made possible by adding a server side code snippet to your mobile website  (download snippet instructions). Site built in PHP, Perl, JSP and ASPX will be supported. A quick note, this is to replace current JavaScript code on your mobile site. You cannot run the old code and the new one.

Advanced Table Filtering: We have yet to see this in out Analytics account, but it is sure to show up soon enough (we hope). Basically, it allows you to filter results based on conditions without exporting the data.  Until it comes to our account (and yours) you can see it in action here.

Sharing is fun!: You might now be able to modify their dashboards, but if you have a Custom Report you created, you can share by simply sending a URL link to it. A pre-formatted template will automatically be imported to their account. You can also now select which profiles you want to share or hide your Advanced Segments and Custom Reports with if you have multiple users to the same data.

And finally the most exciting: Intelligence and Custom Alerts!: This new change will provide automatic alerts to you via email when any significant change occurs that you define. So for example if your site normally gets 1000 visitors a day, and then you have a new campaign released and suddenly you have 10000 visitors in a day, you get an email the next day, focused solely on his new info, as you have defined. Avinash, has a must read post on the topic.

Google’s Analytics blog will be going into detail on each of these in next couple of weeks. We highly recommend that you add this blog to your reading list. We also suggest you read Avinash’s blog as well. It can provide you wonderful insights into understanding the importance of analytics and looking beyond page views.

Adrian Speyer

About The Author: Adrian has over 12 years experience in Digital Marketing and Analytics. He currently works as a Marketing Manager at Vanilla Forums, a modern forum software platform that allows clients to connect and engage their communities and customers. He lives and works in Montreal.

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