The other day we wrote about page speed and its importance. Mark8t too has  finally completed their own speed enhancements (hoped you notice). One of the things we did to change things was to upgrade our Google Analytics code to the new Asynchronous Tracking code. What is the benefit of upgrading your code? Well from what Google tells us and from what we saw you get the following benefits:

• Faster tracking code load times for your web pages due to improved browser execution
• Enhanced data collection and accuracy
• Elimination of tracking errors from dependencies when the JavaScript hasn’t fully loaded

Although it is the new Google asynchronous tracking code is Beta we have had no issue and have seen some page speed benefits.  Please note using the new tracking code is optional, so don’t worry. Your existing Google Analytics code will continue to work as-is. But if you want to try out the new Google Analytics code you will need to delete your old code first.  You can get started with the new asynchronous tracking by downloading it here or read the full usage guide first to see if its worth. We think you’ll agree it is.

Adrian Speyer

About The Author: Adrian has over 15 years experience in online and offline Marketing and Analytics. He currently works for a large Fortune 500 company in their Web Development Department. In his spare time you can find him tinkering with various open source web projects such as Piwik.org or Vanilla Forums.

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