New Google Analytics Code

Google Analytics LogoThe other day we wrote about page speed and its importance. Mark8t too has  finally completed their own speed enhancements (hoped you notice). One of the things we did to change things was to upgrade our Google Analytics code to the new Asynchronous Tracking code. What is the benefit of upgrading your code? Well from what Google tells us and from what we saw you get the following benefits:

  • Faster tracking code load times for your web pages due to improved browser execution
  • Enhanced data collection and accuracy
  • Elimination of tracking errors from dependencies when the JavaScript hasn’t fully loaded

Although it is the new Google asynchronous tracking code is Beta we have had no issue and have seen some page speed benefits.  Please note using the new tracking code is optional, so don’t worry. Your existing Google Analytics code will continue to work as-is. But if you want to try out the new Google Analytics code you will need to delete your old code first.  You can get started with the new asynchronous tracking by downloading it here or read the full usage guide first to see if its worth. We think you’ll agree it is.

Adrian Speyer

About The Author: Adrian has over 12 years experience in Digital Marketing and Analytics. He currently works as a Marketing Manager at Vanilla Forums, a modern forum software platform that allows clients to connect and engage their communities and customers. He lives and works in Montreal.

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